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2022年7月23日 (土)

Nichibei Fuji Pamphlet 1936【First Half】

次回、この記事の日本語版を投稿します。

Here is a rare Fuji Bicycle (Nichibei Fuji) pamphlet dating back to 1936.
A big thank you goes out to the proprietor of Takahashi Bicycle Shop in Kariya, Aichi Prefecture, who kindly scanned the entire contents and allowed me to share them with vintage Japanese bicycle fans.
Let's take a look at the first half.

On the cover are two Americans, actress June Travis, and, comedian Joe Brown riding a tandem bicycle. 
Note:  Click on the photos to enlarge.
T1

Here is the infamous Fuji trademark.
T2

That is the famous American child actress Shirley Temple with her bicycle!
Note the cruiser style with whitewall balloon tires, sprung leather saddle and chrome plated handlebars.
T3

Here is a photo of American girls and on their bicycles.  It states that in America, cycling is good way to stay in shape.
Again, note the cruiser style and whitewalls.
T4 

The following three pages focus on encouraging Japanese women to take up cycling.
Note the goose-neck-style top tube, length of the head tube, and, clear celluloid chaincase.
T5
T6
T7

Here children practice riding in a school yard learning how to ride in traffic.
Note a few of the children are wearing kimonos, and, if you look real close you will see a couple riding triangle style.
T8

A Japanese cyclist overseas in the south pacific poses with local natives
Note the guarantee medal still attached to the top tube.  
T9

Ranking of bicycles in use per country with Japan at the top, 700 million.
Followed by France, Great Britain, Germany, Italy, the Netherlands, Belgium, America, Denmark, Sweden and Switzerland.
Note the photo of the newly built Fuji headquarters in Tokyo.
T10

Nichibei Fuji boasting to be #1 in all of Asia under the umbrella of Dai Nippon Jitensha Kabushikigaisha.
Their motto "Transfer all manual work to machines” ”Transfer all machine work to automation”.
T11

Various cyclists in East and West
T12
T14

Note the lower left photo of the man riding one-handed delivering soba (Japanese noodles made of buckwheat flour).
The soba deliverymen on bicycles rivaled the antics of the best circus acrobats.
T15    

In the next installment we shall take a look at the second half of the pamphlet.

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