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2022年8月19日 (金)

Nichibei Fuji Pamphlet 1936【Second half】

次回、この記事の日本語版を投稿します。

In the previous post, Nichibei Fuji Pamphlet【First half】we began our look at a rare Fuji Bicycle (Nichibei Fuji) pamphlet dating back to 1936.
As mentioned in the first half, a big thank you goes out to the proprietor of Takahashi Bicycle Shop in Kariya, Aichi Prefecture, who kindly scanned the entire contents and allowed me to share them with vintage Japanese bicycle fans.
Let's take a look at the second half.

The following two pages are about a movie.  Take a close look at the photo (click to enlarge).
Note the celluloid chaincase and the Fuji trademark designed-in freewheel.
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In the page below, the upper photo mentions that a bicycle lane was established in Middlesex, England.
To celebrate the event, the Transportation Minister rode down the lane on an old penny-farthing.
The lower photo shows a unique taxi, a covered rickshaw hitched to the back of a bicycle.
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The article mentions that in a town in the US, a regulation citing that womens' shorts were to be no shorter than two inches above the knee was introduced.  
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Ladies cycling club.
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It is interesting to note how a good portion of this pamphlet promotes bicycles for women.
One year prior to this pamphlet, in 1935, Nichibei Fuji published a photo collection entitled "Women and Fuji Bicycles".
Below is the cover.
1935
And one photo from the collection.
1935-5

Back to the pamphlet.
Nichibei Fuji celebrating its 35th anniversary at the Imperial Hotel.
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Complete list of Nichibei Fuji models and parts.
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Five charcteristics of Nichibei Fuji bicycles
1. Every possible feature
2. Durable
3. Comfortable
4. Prestigious
5. Service and Support
Note the hammock saddle with through-the-loops leather tool kit.
Interesting, none of the models have fender ornaments.
Again, note the celluloid chaincase and the Fuji trademark designed-in chainwheel.
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Nichibei Fuji patented 3Hs Hanger (a.k.a bottom bracket), Hubs, Head set(frame pipes).
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Sweepstakes 
(Prizes awarded to Readers who send in the correct answer to cycling question.)
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Nichibei Fuji, selected supplier to government offices and Osaka police department.
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Advertisement for a Fuji Feather model bicycle.
This is a pre-war model.  I don't see any front brake.  Interestingly, even as far back as  1936 Nichibei Fuji was producing models equipped with cable brakes (rear). Nearly 10 years ago, I did a four part series on a post-war lady's high-end Fuji Feather.
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Much obliged to Mr. Takahashi, the proprietor of Takahashi Bicycle Shop in Kariya, Aichi Prefecture, who kindly scanned the entire contents and allowed me to share them with vintage Japanese bicycle fans.

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